About me

How it all began

My business germinated from the realization that, as a graphic designer, I could help other businesses combat the adverse effects of global warming.

Grab yourself a hot drink and let me tell you my story.

2017

A seed was planted

In 2017, amid my graphic design apprenticeship in Lausanne, "Blue Planet 2," presented by Sir David Attenborough, spotlighted the big challenges the marine world is currently facing due to human activity.

The programme evoked emotions of anger and sadness within me, prompting me to think how I could take action and prevent further damage from happening.

Food for thought

A few weeks later, Etapes, a French graphic design magazine, published an edition dedicated solely to sustainable graphic design.

This magazine revolutionised my whole professional mindset.

An image of a french graphic design magazine called étapes (No.243) that talks about sustainable graphic design

2019

A concept grows

After successfully completing my graphic design apprenticeship, I delved deeper into researching sustainable graphic design and how I could apply it to my next projects.

I consumed numerous podcasts, blog posts, and books about this interesting topic.

Image of a book hovering in mid air in a library

2023

An idea starts to germinate

After a succession of short term contracts after the Covid-19 lockdown, I embraced self-employment in early 2023.

Image of Xavier Cubbin leaning against a metal goat statue in a park.

2024

I deepen my roots

In 2024, I became a member of the FSE (Féderation Suisse des Entreprise), a Swiss association dedicated to promoting the circular economy nationwide.

The association serves as a platform for like-minded businesses striving for a greener future.

Logo for the Fédération Suisse des Entreprise in the Valais, Switzerland.

2025

ESG communication becomes my primary focus

Since 2025, I have been working as an independent graphic designer in Vouvry, Switzerland, focusing primarily on ESG communication and sustainability reporting.

Image of Xavier Cubbin

What's next ?

In parallel with my client work, I remain engaged with Swiss sustainability and circular economy networks, as part of an ongoing learning process and professional exchange.
I work with organisations that treat ESG communication as a responsibility; not a branding exercise.

Does my approach resonate with your ESG challenges?

If so, I would be more than happy to casually discuss your needs during a video call.