Instauro
Project objectives
The goal of this project was to create a strong brand identity for a prospective Swiss renewable energy company and suggest sustainable marketing materials, for their upcoming campaigns.
Deliverables
Brand guidelines
Quantity
Brand guidelines (printed A4 document and PDF)
Choice of paper
Refutura
Project duration
5 weeks
What is the environmental impact of this project?
My client chose to print their marketing materials on eco-friendly paper
(see project details).
This decision not only showcases the company's dedication to sustainability but also minimizes natural resource consumption, for this project.
Check out the following statistics to see the exact amounts of wood, CO2, energy, and water used during production.
source: Paper calculator 4.0
Of wood used
Of CO2 used
Of energy used
* British Thermal Units
Of water used
Sustainable VS virgin fibre paper
Did you know that choosing virgin fiber paper for your marketing materials consumes on average, more natural resources than recycled or alternative fiber paper?
The pie charts below illustrate the big difference your small decision can make, in regards to protecting the environment.
Is the percentage of wood saved compared to a virgin fibre equivalent
Is the percentage of Carbon Dioxide saved compared to a virgin fibre equivalent
Is the percentage of energy saved compared to a virgin fibre equivalent
Is the percentage of water saved compared to a virgin fibre equivalent
Would this type of project interest your company?
If so, I would love to hear your thoughts and discuss your project requirements.
Similar projects
Click on any of the images below, to view other examples of my client work.
